Susan Jones had reached the second highest post possible at a Cincinnati advertising agency when she started to feel out of sync with the agency’s direction. So she resigned and started her own innovation firm, Seed Strategy, out of a home office in her barn. Today Seed Strategy, the Growth Acceleration Firm, is one of the nation’s leading new product innovation firms, working with top brands all over the world.
Watch the video from Momentum, a digital magazine from the Kelley School of Business.
Susan Jones: Pursuing a Dream from Kelley School of Business on Vimeo.